Arizona brought the heat at FMX 2024, and so did our conversations! We talked with family doctors and practice admins about easing admin work and improving patient engagement, with a big focus on value-based care. Our coffee beans were a hit, the chocolates disappeared fast, and we got compliments on our clean, welcoming booth.We reconnected with long-time contacts, met clients in person, and heard how satisfied they are with our services—incredibly rewarding. We also had exciting talks with a new partner and found shared values with other exhibitors, making it an unforgettable event!