Iloilo: Where the Past Meets the Present

by

Liezel Porras

|

May 27, 2022

Cultural

Image courtesy of Avidaland, Panay News, and BluPrint

Our main office in the Philippines resides in one of the major cities in the country: Iloilo. A city filled with a rich culture where classic, colonial, and contemporary architecture coexist and complement one another. 

The traditional Iloilo settlement was made out of bamboo and grass or palm huts that lined the coastlines or riverbanks. Our tools were made from the lush surroundings of woods, rice fields, mountains, and brush and bamboo thickets. Once we started to be colonized by different countries, a period of transformation began.

Honoring the Past and Creating a Better Future

Over time the city has become a bustling metropolis with prominent businesses and a leisure destination for tourists. Although the city has made some changes, many historical structures still stand to this day.

Historical structures and new buildings coexist in our downtown areas, accommodating today's busy society while still embracing our heritage and past. You will see many buildings that have stood for decades like bank branches, mansions and historical buildings, pre and postwar businesses, and many other offices that seem as if they are frozen in time. Having these different time periods in our infrastructure allows us to advance into the future while acknowledging our past and where it all started.

With the rise in expansion and emergence in our city, Iloilo is seen as the Philippines' next economic epicenter. But the conservation initiatives aren’t only to promote the city's legacies. It’s a reminder for us to strive for greatness, as we did in the past.

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Bio
Liezel Porras

Liezel is the Marketing Manager at Xillium. She leads strategy and content initiatives that build the company’s presence in the U.S. healthcare market. With a background in Literature and experience in content development, production, and leadership, she focuses on clear communication and purposeful storytelling. Her early work mentoring international students and co-authoring English learning materials shaped her direct and thoughtful approach to marketing.

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